Process

Well  I have been told in every design class that we all have to get the really bad versions out to come up with something that is remotely good so I would have to say that this was the perfect example.  These are just a few of the ideas and iterations I chose to show because I feel as though they show how I came to the final result the most.  The first three being the process and the fourth being the final.

Logo 1: black and white

Sorry for the very out of order first series of the identity package. If anyone knows how to reorganize them please just shoot a comment.

Logo 2: E.PLUM letterhead/mission

For this mission statement I created a statement based on a company that I thought would be interesting and feel as though the E. PLUM label is just an obscure name for a company of this type.  In other words it was my intention to create a company that does not necessarily fit the icon of a piece of fruit.

Logo 2: E.PLUM business card

Logo 2: E.PLUM black and white

Logo 2: Original

Logo 1: Letter head/ Mission Statement

Color Assignment: The Original

The "mysterious yellow-green".

Color Assignment: My Attempt

The "mystery yellow-green" wasn't that mysterious

Business card 1

Logo 1: Exaggerated Plum

Art Deco

Art Deco- again, successful? Im not completely sure.  medium- ink, marker, pencil. techniques- shading and hatching.

Art Nouveau

The attempt at Art Nouveau- successful or not, I really could not decide. medium- color pencil, ink, marker. technique- shading, hatching, stippling

EXAGERATED plum

Exaggerated-  For this portion of the text I chose a basic text and then applied a perspective application to it. After that I elongated the text and created and "exaggerated" serif.

Plum-  The text again was distorted to create a heavier weight at the bottom to give the "juicy plum" idea and represent the weight of a plum sitting on a flat surface.